The Martial Arts Business Podcast
The Martial Arts Business Podcast is the business podcast for martial art school owners and instructors, covering all topics related to starting and running a martial art school, hosted by Small Dojo Big Profits author Mike Massie. Whether you’re looking for information on martial arts marketing, retention, curriculum, staff development, martial art school management, or starting a martial art school, we’re sure to cover it!
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Episodes
Monday Dec 29, 2014
Monday Dec 29, 2014
In todays Podcast Mike Massie interviews Alex Changho.
You'll enjoy this conversational chat and learn a lot about marketing and running a successful studio.
Monday Dec 15, 2014
Monday Dec 15, 2014
Often martial art school owners fill their staffing gaps by using free volunteer labor, namely by recruiting their students to help them out. This on its face seems like a great idea, but it comes with hidden dangers.
In this podcast episode, Mike explains these hidden dangers (based on the current legal and business environment in the U.S.) and shares what he believes to be the best alternative.
Also, in the Tip of the Week Mike explains the best option for tracking business expenses and withholding related to hiring and paying your employees.
Monday Nov 24, 2014
Monday Nov 24, 2014
Are you looking forward to the New Year and what it will bring for your school? Or, are you dreading another year with mediocre numbers and lagging enrollments?
In this week's podcast episode, Mike addresses the soft economic recovery head on by sharing the top 7 things you need to do in the New Year to make this your best year ever.
Plus, in the Tip of the Week Mike shares how you can "make" an extra $1,000 or more this year, with just a few hours of work.
Sunday Nov 09, 2014
Sunday Nov 09, 2014
In this episode of the podcast, Mike interviews Kevin "Hurricane" Hudson. Kevin is a former two-time world kickboxing champion, a 7th degree black belt in Joe Lewis Fighting Systems, and a former student of the late great Joe Lewis. He runs 3 Hurricane Martial Arts Centers in Lyman, Taylors, and Greenville South Carolina. Kevin is also an expert on flexibility and achieving the splits in record time.
In the interview, Kevin shares about his experiences training under the late great Joe Lewis, what it was like competing as a professional kickboxer during the hey-day of kickboxing in the U.S., and the challenges of running multiple school locations.
Also, in the Tip of the Week Mike talks about what to do when things go south in your school, and he explains why your site isn't ranking as high in Google as you might think.
Sunday Oct 26, 2014
Sunday Oct 26, 2014
The sad fact is, most martial art school owners and instructors are lazy about following up on their leads.
This is BAD for business! It costs you money, every single time you sit on your leads.
Why? Because for every hour you wait to respond to a lead, the value of that lead goes down, and the chances that someone else is enrolling that person go up.
Find out more about why you need to follow up promptly on your leads, and how to do exactly that, in this podcast episode.
Also, in the Tip of The Week, Mike explains how to use technology to make following up on your leads a cinch.
Monday Oct 13, 2014
Monday Oct 13, 2014
In this podcast episode, Mike interviews Mr. Christopher Folmar, a full-time martial arts instructor from Keller, TX who doesn't actually own a martial arts studio...
Sunday Sep 28, 2014
Sunday Sep 28, 2014
Mike Massie shares a few educational stories about martial arts business mistakes, He calls these "MA Business Horror Stories"
Monday Sep 01, 2014
Monday Sep 01, 2014
Is marketing your dojo supposed to be a some of the time thing, or an all the time thing?
In this podcast episode, Mike explains why you should be marketing your school in the same consistent manner, even during slow times of the year.
Also, in the tip of the week, Mike talks about SEO and how to avoid getting your martial arts website Google-slapped.
Monday Aug 25, 2014
Monday Aug 25, 2014
Christmas may be a "slow" season for a lot of school owners... but it doesn't have to be.
About Mike Massie
Back in 2003 I wrote Small Dojo Big Profits because I was dissatisfied with the business information that was currently available in the martial arts industry.
Since then I've been helping studio owners build lasting, satisfying careers doing what they love... teaching martial arts.
Let's build the school of your dreams, today.